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Leda Marritz joins NPR as NPR+ Program Manager

Courtesy Leda Marritz

In a note to staff Vice President, New Platform Partnerships, Joel Sucherman announced the following staffing update:

Colleagues –

I am thrilled to introduce Leda Marritz as Program Manager for the NPR+ podcast subscription service. Leda comes to NPR from Apple, where she spent four years as part of the Apple Podcasts editorial team. She started her career at Apple looking after international markets and later transitioned to managing campaigns and planning for the US team, overseeing brand projects like 'Spotlight' and 'Listen With', as well as major editorial initiatives such as election programming, a relaunch of the Kids & Family category page, and the annual 'Best Of' promotion.

Prior to Apple she worked at a startup called Pop Up Archive, a company that was on NPR's radar due to its unique value proposition at the time, developing tools to make audio searchable.

Leda will work closely with colleagues across the organization in Digital Media, Content Operations, Programming, News, and Member Partnerships on the growth and success of the NPR+ subscription service – both as a revenue stream for NPR and a path to station membership. Her role sits in the Audience Growth division and will report to me.

Leda has a degree from Brown University in Comparative Literature. In her spare time, she likes to read engrossing books ('Pachinko'), watch movies and TV (a recent surprise favorite was 'Midnight Mass'), and catch up with long-distance friends by voice memo. She's not ready to pick a side on whether Wordle tweets are innocuous or should be banned. Leda lives in San Francisco with her husband and her daughter. She will remain on the West Coast, but we'll look for opportunities to bring her to DC to meet everyone in person when the time is right.

Today is Leda's first day. Please join me in welcoming her to the NPR family!

Thanks,

Joel

Copyright 2022 NPR. To see more, visit https://www.npr.org.

For more than 25 years Joel Sucherman (he/him) has been helping to usher in the new ways we experience news and information. As NPR's Vice President for New Platform Partnerships, Sucherman guides strategy and leads the teams that build NPR's presence on voice assistants, connected cars, TVs and other emerging platforms. During his tenure he has developed a growing number of strategic partnerships and has shaped and implemented public radio's growing presence on voice-activated platforms such as Alexa, Google Assistant, Siri, Bixby, and Cortana. Under Sucherman's leadership, NPR has become a preeminent brand on smart speakers, with millions of listeners each month. In his previous role as head of product, Sucherman's teams were also responsible for conceiving of, and building, NPR One, a platform that uses a combination of human curation and algorithms to provide a personalized radio news/podcast experience.