Creative Guidelines
The programming environment on public radio is compelling, engaging and free of clutter. With an average of only eight, 15-second local messages per hour (2 per break), there is virtually no tune out. Your message will be heard.
On-air public radio: sponsorship messages can…
- Be a maximum total length of 15 seconds
- Announce primary information: name, location, years in business
- Include factual, value-neutral descriptions of a sponsor or its products, services or events
- List up to 4 services provided
- Day(s) or date(s) of event
- Website URL
Examples
The Community Foundation of Western North Carolina – working with individuals and families to establish charitable funds that support organizations and communities across Western North Carolina – now and forever – with more at C-F-W-N-C dot org
Ingles Supermarkets – providing seasonal produce, craft made breads and organic hormone free meats from local and regional providers – serving the region for over 50 years – with more at Ingles hyphen markets dot com
Request Information
sponsorship@bpr.org
or call Steve Busey at
828-210-4816
The FCC asks Public Radio to avoid…
- Comparative, qualitative, suggestive endorsements or promotional language
- Addressing the usefulness, convenience or advantages of a product of service
- Inducement to buy, sell, rent, lease, borrow or loan
- Price or value information
- First person or second person words which imply endorsement (I, you, they, we)
- More than two mentions of a company name including URL
- No direct calls to action
Acceptable:
"...with information available at ABC dot com”
Unacceptable:
"...go to ABC dot com"
Website Advertising
Ads for placement on our website should be the following dimensions:
- Medium - 300 x 250 px
- Mobile - 320 x 50 px