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World Cup venues must hide logos and ads. But it's giving some brands more attention

World Cup venues must cover up all branding for companies that aren't FIFA sponsors, all the way down to the logos on the stadium seats. NPR's A Martinez speaks to marketing professor Andrew Rohm.

Copyright 2026 NPR

A Martínez is one of the hosts of Morning Edition and Up First. He came to NPR in 2021 and is based out of NPR West.