Keep the momentum going is the message from the latest analysis of Buncombe County’s lodging market by hotel industry tracker STR Incorporated. The report was presented on Friday by STR’s Bennjin Lao at an event hosted by the Buncombe County Tourism Development Authority and the Explore Asheville Convention & Visitors Bureau.
“This market has performed extraordinarily well over the last decade,” says Explore Asheville President & CEO Stephanie Brown, “however with the increase in the number of hotel rooms in this market, we need to achieve about a six percent increase every year, for about 6 years.”
You can download the STR presentation here