North Carolina officials are looking back at a second failed effort to attract a major car-maker's American headquarters as the state tries to lure Volvo Cars' first-ever U.S. assembly plant.
Documents newly released by the state Commerce Department show North Carolina lost out in January when luxury automaker Mercedes-Benz announced it's moving its U.S. headquarters from New Jersey to Georgia.
A document prepared by Gov. Pat McCrory's staff before a meeting with Mercedes executives in October says North Carolina offered Mercedes $15 million in tax breaks and customized worker training. A December letter to a Mercedes consultant says Georgia offered $23 million in cost savings.
Mercedes put a high priority in flights from Atlanta's airport and proximity to its Alabama factory.
Toyota's headquarters moved to Texas instead of North Carolina.
