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List: Holiday, winter events in Western North Carolina; Businesses hope tourism will bounce back

Lilly Knoepp
Downtown Sylva begins preparations for upcoming 2024 holiday events, including the Dec. 1 Christmas parade and a tree lighting celebrating with a concert and fireworks to be held Nov. 29. Photo from Nov. 2024.

The expected years-long recovery from Hurricane Helene in Western North Carolina has set up tourism-based businesses across the 25-county region for major losses.

In Buncombe County, the Tourism Development Authority recently estimated that businesses will post revenue losses of up to 70% in the final quarter of 2024, BPR reported. Counties that weren’t hit as hard by the storm have seen a negative economic impact as autumn is normally the economic engine for tourism.

This holiday season, WNC tourism-based businesses are holding out hope that visitors from across North Carolina and other states will plan trips and vacations that include local stays, dining and shopping. The state has a map of travel tips and more to support tourism, specifically in the western part of North Carolina.

Here's a list of some top events or ongoing attractions across the region:

Buncombe County

Nov. 2 to Jan. 5 - Christmas at Biltmore

Nov. 23 to Jan. 5 - Gingerbread Trail of Giving

Dec. 6 to Dec. 23 (Free Buncombe County Days are on Dec.10 and Dec. 17) - Lake Julian Festival of Lights

Dec. 6 - Weaverville Candlelight Stroll

Dec. 6 - Jan. 6 - Deck the Trees in Black Mountain

Henderson County

Nov. 23 and Dec. 7 -  Holiday Farmers Markets

Nov. 29 - Holiday Tree Lighting

Nov. 30 - Small Business Saturday

Dec. 6 - Hendersonville Old Fashioned Christmas

Dec. 7 - Hendersonville Christmas Parade 

Dec. 21 - Holiday Train Rides with Mountain Fresh Orchards

Transylvania County 

Dec. 7 - Brevard Christmas Parade

Dec. 7 - Light Up The Night in Brevard

Madison County 

Dec. 7 - Mars Hill Christmas Parade

Madison County Online Shopping

Jackson County 

Nov. 29 - Sylva Christmas Tree lighting, holiday concert and fireworks  

Dec. 1 - Sylva Christmas parade

Dec. 6 and Dec 7 - Dillsboro Luminaries 

Dec. 13 and Dec 14 - Dillsboro Luminaries

Haywood County 

Nov. 29 to Dec. 1 - Small Business Shopping

Dec. 2 - Waynesville Christmas parade

Dec. 5 - Canton Christmas parade

Swain County 

Nov. 7 to Jan. 5 - Smoky Mountain Christmas Light Spectacular

Nov. 7 to Dec. 31 - The Polar Express Train Ride with the Great Smoky Mountains Railroad

Nov. 7 to Jan. 5 - Bryson City Downtown Christmas Lights and Displays

Nov. 30 - Darnell Farms Hayride at Santa’s workshop

November and December - Ice Skating at The Yard on select dates in November and December

Macon County 

Nov. 30 and Dec. 7 - Winter Wonderland in Downtown Franklin 

Nov. 30 - Tree Lighting Ceremony in Franklin 

Dec. 1 - Franklin’s Annual Christmas Parade

This article has been updated for clarity.

Lilly Knoepp is Senior Regional Reporter for Blue Ridge Public Radio. She has served as BPR’s first fulltime reporter covering Western North Carolina since 2018. She is from Franklin, NC. She returns to WNC after serving as the assistant editor of Women@Forbes and digital producer of the Forbes podcast network. She holds a master’s degree in international journalism from the City University of New York and earned a double major from UNC-Chapel Hill in religious studies and political science.