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Your Gift Matched This Morning for Loving Food Resources


WCQS is only as vibrant and vital as the community we serve. That’s why we are partnering with PLI and Mountain Food Products in support of Loving Food Resources

Every dollar pledged to WCQS today until Noon will be matched by PLI and Mountain Food Products in fresh produce for Loving Food Resources up to $12,000.  $12,000 for WCQS means $12,000 in fresh produce to the clients of Loving Food Resources. Pledge online now or call our pledge line 828-210-4810.

Loving Food Resources is a volunteer-driven non-profit that provides food, health and personal care items in 18 counties in WNC who are living with HIV/AIDS or who are in home hospice care with any diagnosis. Loving Food Resources strives to show love and compassion to clients while serving their needs.

Loving Food Resources was founded in 1991 in Asheville by three individuals attempting to address the food insecurity issues faced by people living with HIV / AIDS. Many were faced with purchasing their medications or their food. In 1996, Loving Food Resources expanded its services to people receiving Home Hospice care regardless of diagnosis. Loving Food Resources is the only food pantry in WNC addressing the issue of food insecurity for these specific populations. Now in its 24th year, Loving Food Resources provides between 1.5 and 2 tons of food per week for its clients.

Last year Loving Food Resources provided:

  • 93 tons of food to its clients
  • Distributed 45 thousand pounds of fresh produce to its clients
  • 4,658 visits to clients
  • 6,444 hours in volunteer service to its clients and community

Loving Food Resources is a volunteer-driven nonprofit that relies on fundraising events, small grants, donations from individuals and faith communities.
Your secure online gift right now to WCQS will go immediately to the goal for this campaign and help people in need!  Make your gift today to support the news and music you count on, and help Loving Food Resources provide fresh produce to their clients for the next year!

A huge thank you to PLI and Mountain Food Products for making this challenge possible.  PLI is the world's largest key-card manufacturer and leading specialty printer. Mountain Food Products has been providing conventional and organic produce, fresh squeezed juices, and specialty items to Western North Carolina restaurants and food service establishments since 1984.


Michelle Keenan is the Associate Director of Development at Blue Ridge Public Radio. She began volunteering for the station in 1996 and has been a full-time staff member since 1998.