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Reclaiming Wellness from the Wellness Industry

Charnel Hunter

The term “wellness” is a nebulous one — encompassing everything from your rest practices and exercise regimen to stress management and eating habits. This broad scope has led to a large wellness industry, full of companies and brands selling products responding to concerns about our mental and physical health.

But what the companies sell is often a Band-Aid to greater structural and collective issues that make us feel unwell.

Host Anita Rao talks with journalist Rina Raphael, the author of “The Gospel of Wellness: Gyms, Gurus, Goop and the Promise of Self-Care,” about how the wellness industry came to be and the marketing tactics behind it.

And Kim Young, a licensed clinical social worker also known as the Dope Black Social Worker, joins to discuss incorporating our wellness into our work life.

Special thank you to Dr. Della Mosley, David Young Oh, Liza Kindred and Dr. Ellen Vora for their contributions to this episode.

What is “wellness”?

“It's all the ways we want to physically, mentally, even spiritually feel better. That could be nutrition, it could be sleep or stress management. But there is no one exact way to be well.”

-Rina Raphael @rrrins

“It can be hard to separate out true wellness from the wellness industrial complex … Real wellness is a loving, interconnected way of being with the world around us.”

-Liza Kindred @liza_k

“I know we are on the right track with wellness when our cups are so abundantly full that we work towards bringing wellness into the lives of others.”

-David Young Oh

Copyright 2023 North Carolina Public Radio. To see more, visit North Carolina Public Radio.

Kaia Findlay is a producer for The State of Things, WUNC's daily, live talk show. Kaia grew up in Minneapolis, Minnesota, in a household filled with teachers and storytellers. In elementary school, she usually fell asleep listening to recordings of 1950s radio comedy programs. After a semester of writing for her high school newspaper, she decided she hated journalism. While pursuing her bachelor’s in environmental studies at UNC-Chapel Hill, she got talked back into it. Kaia received a master’s degree from the UNC Hussman School of Journalism, where she focused on reporting and science communication. She has published stories with Our State Magazine, Indy Week, and HuffPost. She most recently worked as the manager for a podcast on environmental sustainability and higher education. Her reporting passions include climate and the environment, health and science, food and women’s issues. When not working at WUNC, Kaia goes pebble-wrestling, takes long bike rides, and reads while hammocking.
Anita Rao is the host and creator of "Embodied," a live, weekly radio show and seasonal podcast about sex, relationships & health. She's also the managing editor of WUNC's on-demand content. She has traveled the country recording interviews for the Peabody Award-winning StoryCorps production department, founded and launched a podcast about millennial feminism in the South, and served as the managing editor and regular host of "The State of Things," North Carolina Public Radio's flagship daily, live talk show. Anita was born in a small coal-mining town in Northeast England but spent most of her life growing up in Iowa and has a fond affection for the Midwest.