Harrah's Cherokee Center

Matt Bush

Last month, Harrah’s Cherokee was awarded the naming rights for the U-S Cellular Center in Asheville. The organization’s bid offered $3.25 million over the next five years.

General manager of Asheville’s U.S. Cellular Center Chris Corl said a little over $300 thousand a year from those increased funds will go towards renovating the Thomas Wolfe Auditorium. The auditorium has not been updated since 1975. The main entrance for performers used to be a window that was converted into a door about 40 inches tall.


At the end of lengthy meeting Tuesday night, Asheville city council awarded the naming rights to what is now the U.S. Cellular Center to Harrah’s Cherokee.   On January 1st of next year, the facility will be called Harrah's Cherokee Center Asheville.  The complex includes the ExploreAsheville.com Arena, the Thomas Wolfe Auditorium, and an exhibition hall and a banquet hall.