East Fork Pottery

Cass Herrington / BPR News

Online purchasing is giving rise to small businesses that take the middleman out of the supply chain.  The so-called “direct-to-consumer” model has changed the way we buy even the most mundane products, from mattresses to razor blades. 

One example is an Asheville-based pottery maker hoping to capture a larger slice of the ceramic dinnerware market. East Fork Pottery is facing some challenges -- due largely to its rapid online success.