Asheville Design Center

Matt Peiken | BPR News

Every day, more than 17,000 cars pass through the intersection of Broadway and Woodfin, on the northern edge of downtown Asheville. There’s a new effort to steer them south and to steer motorists’ to think of this as a cultural corridor.

“The gateway entrance to the north end of downtown seemed to lack definition,” said Chris Joyell, director of the Asheville Design Center and on the core committee behind what’s called the Broadway Cultural Gateway planning project.