asheville civic center

Matt Bush / Blue Ridge Public Radio

Officials from the city of Asheville and the Eastern Band of Cherokee Indians celebrated the renaming of the Asheville Civic Center as the Harrah’s Cherokee Center - Asheville at an event Friday afternoon.  The name change officially took place ten days prior on January 1st.  

At the end of lengthy meeting Tuesday night, Asheville city council awarded the naming rights to what is now the U.S. Cellular Center to Harrah’s Cherokee.   On January 1st of next year, the facility will be called Harrah's Cherokee Center Asheville.  The complex includes the ExploreAsheville.com Arena, the Thomas Wolfe Auditorium, and an exhibition hall and a banquet hall.